NATURAL HEALTH + SUSTAINABILITY
You’re an expert at what you do. And you’re clear on why you do it. But communicating your knowledge and passion? That’s where things get a little shaky.
Here’s what you need: a 21st century Cyrano. Someone to hide in the bushes and whisper all the right things to say to make your customers fall in love—and take action.
That’s basically what I do. But instead of hiding in the bushes, I’m at my keyboard, using research-backed, data-driven strategies to understand you, your business, and your customers.
Then, armed with those insights, I create story-forward copy that makes your customers backhand their brow and wonder, “Where have you been all my life?”
UP YOUR COPY GAME. SIGN UP FOR MY COPYWRITING TIPS, TRICKS & TUTORIALS.
Dispel Doubt. Stand out. Do more good.
When you tell your story effectively, you build authority. You build trust. You help readers identify with the people, story, and mission behind your brand.
It’s the best bang-for-your-buck way to connect with the people on your vision board … if you’re the type to have a vision board.
Unfortunately that kind of effective, trust-building copy isn’t easy to come by. Especially in the fields of natural health, wellness, and sustainability, where misinformation abounds.
Most businesses just need to build trust. But not you. Before you can build trust, you need to overcome prevailing mistrust first.
And that can be difficult. But it’s doable when you have strategic, research-driven, data-forward copy on your side.
Once your customers know you, understand you, and realize that what you offer isn’t only trustworthy—but is exactly what they need—the rest is easy.