NATURAL HEALTH + SUSTAINABILITY

CONVERSION COPYWRITING

You’re an expert at what you do. And you’re clear on why you do it. But communicating your knowledge and passion? That’s where things get a little shaky. 

Here’s what you need: a 21st century Cyrano. Someone to hide in the bushes and whisper all the right things to say to make your customers fall in love—and take action.

That’s basically what I do. But instead of hiding in the bushes, I’m at my keyboard, using research-backed, data-driven strategies to understand you, your business, and your customers.

Then, armed with those insights, I create story-forward copy that makes your customers backhand their brow and wonder, “Where have you been all my life?”

UP YOUR COPY GAME. SIGN UP FOR MY COPYWRITING TIPS, TRICKS & TUTORIALS.

Dispel Doubt. Stand out. Do more good.

When you tell your story effectively, you build authority. You build trust. You help readers identify with the people, story, and mission behind your brand.

It’s the best bang-for-your-buck way to connect with the people on your vision board … if you’re the type to have a vision board.

Unfortunately that kind of effective, trust-building copy isn’t easy to come by. Especially in the fields of natural health, wellness, and sustainability, where misinformation abounds.

Most businesses just need to build trust. But not you. Before you can build trust, you need to overcome prevailing mistrust first.

And that can be difficult. But it’s doable when you have strategic, research-driven, data-forward copy on your side.

Once your customers know you, understand you, and realize that what you offer isn’t only trustworthy—but is exactly what they need—the rest is easy.

HAPPY CLIENTS

I've been lucky enough to help some of the best minds and brands in natural health and sustainability make an impact with their stories. Here's what they have to say about working with me and my team.
As a small, “start-up” division of a large company, our editorial team is still rather small. Deirdre has become our go-to first choice whenever we have projects we don’t have the capacity to handle in-house. Not only is the work always submitted on time (or early), but the quality is unparalleled. The fact that Deirdre is an absolute pleasure to work with is just an added bonus! Amanda Angelini

Executive Editor, OmniVista Health Media, an Agora Company

Deirdre has become an integral part of my marketing team at three different companies now, assisting with three separate rebrands and the development and implementation of content marketing strategies. We’ve worked with Deirdre’s team on multiple content creation, copywriting, editing, and proofreading projects, and the results have been great. Not many external vendors can keep up, while meeting my high standards. Deirdre exceeds my expectations, and I recommend her to others without hesitation. Danielle Marquis

Director of Marketing Strategy, AM Conservation Group

I have worked with Deirdre for almost 15 years, and she’s extremely professional and easy to work with. Her meticulous attention to detail and ability to consistently meet deadlines make me hire her again and again. Deirdre’s extensive experience in the natural health industry gives her the insight to offer invaluable input regarding sales, marketing, and growth strategies. Karolyn Gazella

President, IMPACT Health Media

SERVICES

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